Search Engine Optimization (SEO).
Is the science of adjusting a website’s code, content and structure to make it visible on a search engine result page for particular keywords or combinations of keywords.The end-goal in any marketing venture is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines!
THE BENEFITS OF SEO
SEO is one of the most effective and important online marketing strategies. Where SEO comes into play is by ranking you higher on all the different search engines. The benefits are countless, but here are a few:
Link building is an essential factor of SEO. If you’ve used the internet then you most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms they are like votes for your website. Basically, you want more votes, because it’s somewhat of a popularity contest. Like every popularity contest, the person endorsing you matters too! Having backlinks from spam web sites, and web sites not related to your industry can have a negative to neutral effect. For example, a dental website receiving a backlink from a pavement contractor doesn’t pass as much of a vote as another dental website would. Make sense?
Marketing is changing. Every. Day. As consumer habits evolve, making your business visible to your prospective customers online has become a necessity. But, you have a business to run. As search engines and online marketing tools get more sophisticated, you need experts in your corner that are at the forefront of all these changes and have your best interests at heart.
At Innovious Media, online marketing IS ALL WE DO.