Video is an increasingly popular and important medium for businesses to advertise their brand, products and services. Innovious Media will elevate your online presence through video advertising strategies that build awareness and generate leads. We do this across major platforms YouTube, Facebook and Instagram.
Video marketing doesn’t end with making a video. How your video is marketed is the second half. Video marketing SEO is as important as creating the corporate video production itself.
Video marketing doesn’t end with making a video. How your video is marketed is the second half. Using video on your landing page can increase conversion by 80%
As video content continues to be the most effective tool for digital marketing and brand awareness, Innovious Media’s in-house production team is fully equipped to take your stories from concept to completion. Whether on location or in-studio, we create brand stories and inspiring video content that increases engagement and helps your business stand out across multiple platforms.
Video marketing doesn’t end with making a video. How your video is marketed is the second half. Video marketing SEO is as important as creating the corporate video production itself. Putting your video on youtube is one of the most important things you can do. Youtube is the 2nd largest search engine in the world plus it’s owned by Google.
Make sure you know what keyword you want the video to rank for before you upload it to youtube. Putting your keyword first or early in the youtube title is important.
Next make sure you have a pre-written description of your video. It should be themed around your keyword title.
Don’t take your thumbnail for granted. This is the image displayed on the video before you play it. Make sure it’s something that compels your audience to want to click on it. Youtube automatically generates a thumbnail but sometimes its not so great. Make sure to change it is this is the case.
Last, be sure to create a landing page on your website that features this video front and center above the fold. Do not bury this video or embed a small version in some corner. This video is going to help your page rank better if featured properly.
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