Here’s a quick summary of facts:
Out of 7.7 billion people on the planet, 4.54 billion are active internet users. 93 percent of internet users start with a search engine. Mobile devices (not including tablets) make up 51.98 percent of web page views on the internet.
The Internet has come a long way since Tim Berners-Lee, the creator of the World Wide Web, launched the first website in August 1991. As marketers, we’re all aware of the crucial role that the Internet plays in our world today. Whether we’re shopping online, searching for a recipe, trying to outrank the competitors or simply browsing social media feeds, the majority of the world uses the Internet in their day to day lives. As marketers, it’s also crucial that we are aware of Internet statistics that can inform and influence our marketing campaigns and strategies.
The Internet is, for many of us, a part of daily life. There are 7.77 billion people in the world and, according to Statista, 4.54 billion of those people are active Internet users. However, only 0.6% of those users are in Oceania and Australia (Internet World Stats).
Taking a closer look at Australia, we can see that the Australian Internet market has largely matured. Datareportal reports that:
The amount of Internet subscribers has begun to slow in recent years, suggesting the market is close to saturation. However, while there are signs of it slowing, the amount of data Australians are consuming continues to outgrow the number of subscribers.
93% of online experiences begin with a search engine.
Australians are spending nearly 40 hours per week online – roughly the same amount of time many of us spend at work. With so many people spending so much time online, for any business, capturing this Internet traffic in 2020 is more important than ever. With almost all online experiences beginning with a search engine, SEO is a crucial part of any marketing strategy.
A large number of Internet users are surfing the web in search of a deal. eCommerce has changed the way we buy and sell goods and services. Understanding eCommerce, Internet users, and specifically your customers is crucial to succeeding online in 2020. Statista’s analyst explains that “marketplaces like Amazon and AliExpress are flourishing, while many stand-alone retailers struggle to find their USP as brand and store loyalty are decreasing and cart abandonment rate in the industry is at 75%. Increasing brand engagement can be achieved through community building (e.g., ASOS Marketplace), loyalty programs, and a seamless mobile and desktop user experience.”
More and more of us are browsing the Internet with our smartphones.
Thanks to the Internet, streaming content has become the go-to choice for entertainment. In December 2019, Roy Morgan research showed over 14.5 million Australians had access to some form of Pay TV/Subscription TV, up 8.2% on a year ago.
With the Internet playing such a significant role in so many unique parts of our lives, understanding the market and staying up to date with the trends can be beneficial for marketers in any industry. Throughout 2020 we will be sure to keep an eye on new and emerging trends in the marketing world.
Source: Prosperity Media (Matt Keats)